What is Google
Analytics?
Google Analytics shows you how people
found your site, how they explored it, and how you can enhance their visitor experience.
With this information, you can improve your website return on investment,
increase conversions, and make more money on the web.
How does Google
Analytics work?
Google Analytics uses a first-party cookie and JavaScript
code to collect information about visitors and to track your advertising
campaign data. Google Analytics anonymously tracks how visitors interact with a
website, including where they came from, what they did on a site, and whether
they completed any of the site's conversion goals. Analytics also keeps track
of your e-commerce data, and combines this with campaign and conversion
information to provide insight into the performance of your advertising
campaigns.
All of this information is presented in an easy-to-read,
yet thorough manner, through intuitive, visual reports. Google Analytics won't
affect the performance or the appearance of your website and there are no extra
files to host on your website.
With information from Google Analytics,
you will be able to drive traffic more efficiently to your site, and convert
that traffic more effectively.
Google Account
Dashboard
Monitor
activity as it happens on your site. So, you'll immediately see what's working,
and what's not. Social
Has Value
Which
channels influenced your buyers?
Step
3.1 - Create a Google Analytics Account
To create an Analytics account:
2.
Enter your Google Account email and password and click Sign In.
If you don't have a Google Account, click Sign up now to create one.
3.
Click Sign Up.
4.
Enter your Website's URL, making sure to select either
http:// or https:// from the drop-down list. Enter a nickname for this account
in the Account Name field, then click Continue.
5.
Enter your contact information and click Continue.
6.
Read the Google Analytics Terms of Service. If you agree to these
terms, select the Yes checkbox and click Create New Account to
continue.
The Tracking Instructions page that
appears contains the tracking code that you'll need to paste into each page of
your site or the header page of your site.
It's important to configure your profile in
order to get the most out of your reports. To access your profile settings:
1.
In the Website Profiles table, find the profile to edit.
2.
Click Edit. The Profile Settings page appears.
3.
Click Edit on the Main Website Profile Information table.
Default page
Setting this to the default (or index) page of your site allows Google Analytics to reconcile log entries for www.example.com and www.example.com/index.html, for example. These are in fact the same page, but are reported as two distinct pages until the Default Page setting has been configured.
Setting this to the default (or index) page of your site allows Google Analytics to reconcile log entries for www.example.com and www.example.com/index.html, for example. These are in fact the same page, but are reported as two distinct pages until the Default Page setting has been configured.
E-Commerce Website
To enable e-commerce reporting and the E-Commerce Analysis report set, select Yes.
To enable e-commerce reporting and the E-Commerce Analysis report set, select Yes.
Step
3.3 - Edit the Tracking Code for Custom Website Set-Ups
The tracking code that is provided to you is
designed to work with most site setups. However, there are a few scenarios that
require small updates to the tracking code on each of your pages. If any of the
following apply to you, follow the instructions to update your code before
adding it to your pages.
Learn how to:
Google Analytics only tracks pages that contain
the Google Analytics tracking code. You'll need to add this code to each page
of your site, either manually or through the use of includes or other methods.
Google analytics is already integrated in hybris
accelerator we just need to make a entry in local.properties file
google.analytics.tracking.id=UA-33485702-1
To access your tracking code:
1.
Sign in to Google Analytics.
2.
From the Analytics Settings page, find the profile for
which you would like to retrieve the tracking code. Please note that tracking
code is profile-specific.
3.
From that profile's Settings column, click Edit.
4.
At the top right of the Main Website Profile Information box,
click Check Status.
5.
Your tracking code can be copied and pasted from the text box in
the Instructions for adding tracking section.
Basic installation
Copy and paste the code segment into the bottom of your content, immediately before the </body> tag of each page you are planning to track. If you use a common include or template, you can enter it there.
Copy and paste the code segment into the bottom of your content, immediately before the </body> tag of each page you are planning to track. If you use a common include or template, you can enter it there.
<script type="text/javascript">
var _gaq
= _gaq || [];
_gaq.push(['_setAccount', 'UA-xxxxxx-x]);
_gaq.push(['_trackPageview']);
(function() {
var ga
= document.createElement('script'); ga.type = 'text/javascript'; ga.async =
true;
ga.src
= ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') +
'.google-analytics.com/ga.js';
var s
= document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();
</script>
You'll need to update the "xxxx-x" in
the sample above with your own Google Analytics account number. You can access
your personalized tracking code in its entirety by following the instructions
in Where can I find my tracking code?
Once you've completed this step, Google
Analytics will begin collecting traffic data. You'll be able to see data in
your reports within 24 hours.
Step
3.5 - Create Goals and Funnels
If your website is designed to drive visitors to
a particular page, such as a purchase or email signup page, you can track the
number of successful conversions using goals and funnels in Google Analytics.
- A goal is a website page a visitor reaches once she or he has made a purchase or completed another desired action, such as a registration or download.
- A funnel represents the path that you expect visitors to take in order to reach the goal. Defining these pages allows you to see how frequently visitors abandon goals (and where they go instead) and the value of the goal.
Each profile can have up to 4 goals, with a
defined funnel for each. To set up goals and funnels:
Enter Goal Information:
1.
From the Analytics Settings page, find the profile for
which you will be creating goals and click Edit.
2.
Select one of the four goal slots available for that profile and
click Edit.
3.
Enter the Goal URL. Reaching this page marks a successful
conversion. For example, a registration confirmation page, a checkout complete
page, or a thank you page.
4.
Enter the Goal name as it should appear in your Google
Analytics account.
5.
Turn the goal On or Off. This selection decides
whether Google Analytics should track this conversion goal at this time.
Generally, you'll want to set the Active Goal selection to On.
Then, Define a funnel by following these
steps:
1.
Enter the URL of the first page of your conversion funnel.
This page should be a page that is common to all users working their way towards
your Goal. For example, if you are tracking user flow through your checkout
pages, do not include a product page as a step in your funnel.
2.
Enter a Name for this step.
3.
If this step is a Required step in the conversion process,
select the checkbox to the right of the step. If this checkbox is selected,
users reaching your goal page without travelling through this funnel page will
not be counted as conversions.
4.
Continue entering goal steps until your funnel has been completely
defined. You may enter up to 10 steps, or as few as a single step.
Finally, configure Additional settings by
following the steps below:
1.
If the URLs entered above are Case sensitive, select the checkbox.
2.
Enter a Goal value. This is the value used in Google Analytics'
ROI calculations, and can be either a set value for the page, or a dynamic
value pulled from your e-commerce receipt page. If the former, enter the amount
in the field; if the latter, leave this field blank and refer to How do I track e-commerce transactions?
3.
Select a Match Type. There are three different Match Types you may
select for your goal: Exact, Head, or Regular Expression.
a.
Exact Match: This option requires that the URLs entered as your funnel and
goal URLs exactly match the URLs shown in the reports. For example, there can
be no dynamic session identifiers or query parameters. Note: If you are using
an exact match for a goal (i.e. http://domain.com/page.html), any trailing spaces will cause the goal to be
invalid. If you are using partial matching (i.e. ^/page.html), trailing spaces
are not an issue.
b.
Head Match: If your website has dynamically generated content, use the Head
Match filter and leave out the unique values. For example, if the URL for a
particular user is http://www.example.com/checkout.cgi?page=1&id=9982251615 but the id varies for every other user, enter http://www.example.com/checkout.cgi?page=1 and select Head Match as your match type.
c.
Regular Expression Match: This option uses regular expressions to match
your URLs. This is useful when the stem, trailing parameters, or both can vary
between users. For example, if a user could be coming from one of many
subdomains, and your URLs use session identifiers, use regular expressions to
define the constant element of your URL. For example, page=1 will match
"http://sports.example.com/checkout.cgi?page=1&id=002" as well as
"http://fishing.example.com/checkout.cgi?page=1&language=fr&id119."
d.
Click Save Changes to create this Goal and funnel, or Cancel
to exit without saving.
Please see the following articles for more
information on setting up goals:
- How do I differentiate my goal and funnel steps if my URLs are dynamically generated?
- How do I differentiate my goals and funnels if my site URLs are identical?
- How do I track a goal that is an outbound link?
- How do I track a goal that is a download (eg. PDFs, AVIs, or WMVs)?
Google Analytics provides the ability to add any
number of users to your account, and to grant varying levels of access to your
reports..
Granting profile access
To allow access to another user, follow the
instructions below. Please note that additional users will need to create a
free Google Account in order to be granted access.
1.
Click Access Manager.
2.
Click Add.
3.
Enter the user's email address, last name, and first name.
4.
Select the Access type for this user: View reports only,
or Account Administrator, which allows the user to edit account
settings.
5.
If you selected View reports only, select the profiles to
which this user should have access (note that Account Admins have access to all
profiles). Reports for profiles that are not selected will not be available to
this user.
6.
Click Add to move these profiles into the Selected Website
Profiles list.
Step
3.6 - Enable e-Commerce Transaction Tracking
With some simple additions to your receipt page,
Google Analytics can automatically detect and record transaction and product
information. The required information is placed into a hidden form which is
parsed for transaction and product information. Most template driven e-commerce
systems can be modified to include this information in the receipt.
You'll also need to enable e-commerce reporting
for your website's profile:
- From the Analytics Settings page, click Edit next to the profile you would like to enable.
- Click Edit from the Main Website Profile Information box
- Change the E-commerce Website radio button from No to Yes.
Writing the required information
Somewhere in the receipt, below the tracking code, the following lines need to be written by your engine. Everything in brackets should be replaced by actual values, as described in How do I track e-commerce transactions?
Somewhere in the receipt, below the tracking code, the following lines need to be written by your engine. Everything in brackets should be replaced by actual values, as described in How do I track e-commerce transactions?
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